Our Story

Most people get sick due to poor diet and lifestyle choices - we created hemp products - so you can improve your health and feel your best every day!


Ari Sherman and Jourdan Samel Co-Founded evo hemp to facilitate the evolution of the United States family farm. By establishing a supply chain of U.S. grown hemp, they’re working to revive the country’s agricultural system.


Sherman, and Samel, met in 2008 at the University of Denver, where they became roommates, while the two were studying business. In 2012, they launched their first product line, evo hemp bars. After they spent a couple of years of lobbying the federal government in Washington D.C., a farm bill was passed allowing states to cultivate hemp for the first time in over 60 years. Sherman and Samel went back home to Colorado and created one of the very first hemp supply chains in the United States. 

In 2017, Sherman and Samel were recognized by Forbes magazine as 30 under 30 members in the Food and Drink category because of their efforts in hemp social responsibility. 


Ari Sherman and Jourdan Samel have set their sights on a goal bigger than product development, bigger than making money and even bigger than helping someone feel relief using their products. The evo hemp mission is to help lift rural communities out of poverty with industrial hemp farming. In 2017 evo hemp launched product lines in partnership with Native American tribes aimed at using agricultural hemp as a way to empower small indigenous farmers and revitalize native farming communities.


“We started evo hemp because we knew that creating a domestic hemp supply would yield jobs and create wealth for Black and Indigenous communities,” said Sherman. “This mission brought us to the 40 Acre Co-op, with the hope of bringing economic prosperity.”